It’s the middle of the semester, and if you read another textbook you’ll scream. We get it.
Put down that AP Style Guide and pick up these three books on your next trip to the bookstore:
Made to Stick: Why Some Ideas Survive and Others Die
By: Chip Heath and Dan Heath
This book will transform the way you communicate ideas. Chip and Dan Heath’s Made to Stick is all about how some messages stay in consumers and readers’ minds and why others don’t. Public relations practitioners, advertisers and marketers will learn valuable lessons in this fast-paced and entertaining read.
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Never Eat Lunch Alone: And Other Secrets to Success, One Relationship at a Time
By: Keith Ferrazzi and Rahl Taz
Networking is crucial in public relations – according to a report from ABC News, 80% of today’s jobs are landed through networking. But building a personal network takes work, and it’s more than just sending out LinkedIn invitations. Reaching out to potential employers, mentors and colleagues may be daunting, but Keith Ferrazzi’s Never Eat Lunch Alone hands out practical, proven principles and demystifies the process of making connections.
Do you want to get ahead in life? Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
Outliers: The Story of Success
By: Malcolm Gladwell
Who are “outliers”? People like Bill Gates, Michael Jordan, Albert Einstein are outliers; they’re the best at what they do, the brightest in their field. Malcolm Gladwell’s Outliers transforms the way we understand success – we spend too much time looking at what influential people have overcome or how hard they’ve worked that we forget to consider the greatest key to their successes. Hint: it’s not what they’ve done, it’s where they’re from.
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.