Sports PR & Crisis Communications Workshop Recap


Were you unable to make it to our meeting? No worries, we’ll catch you up.

At our meeting on Feb. 18, senior director of communications Jeff Lantz gave us some insight on what it’s like working as a public relations practitioner for Minor League Baseball. His expertise in crisis management helped guide students through a series of fictional crisis scenarios.

Lantz also gave attendees a few pieces of advice to help them along the way in their careers. Here are a few things we learned:

  1. “Keep a copy of everything you worked on at an internship, take notes while you’re there.”

It’s likely that before you graduate you’ll have a few internships under your belt. It’s important to keep what you worked on at these internships in your files because they could be used in the future as samples in your portfolio.

  1. “If you’re working with a sports team get to know your local police spokesperson, they can definitely help during a crisis.”

You never know when you may need to reach out to other local professionals. Building relationships is an important aspect of working in the communications field.

  1. “Clean up your writing skills we ask intern candidates to write a press release in 30 minutes.”

Professors stress the importance of writing everyday in the classroom and for good reason. Writing is a major part of working in communications and it’s a skill that must be practiced constantly.

  1. “If you want to work in sports, pay attention to the season calendar.”

Most sports teams begin hiring interns or employees before the start of their season. If pursuing a career in the sports industry is what you’re looking into, keeping up with the season calendars would definitely work in your favor.

Our next meeting will be held March 10, 2016 in CIS 1046 at 6:00 p.m. Be sure to bring your resume to this workshop! We hope to see you there!

Written by Kyia Evans


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